s o c i a l r e s p o n s i b i l i t y

Tito’s handmade Vodka - Puppy Love calendar 2021

One of my favorite projects to date. Once the pandemic hit, we were all thinking about how we could create new opportunities for our brands. At that moment, I was working from home with my 3 dogs & then, it hit me. I thought we could pitch the idea of creating a calendar featuring cute pets looking for their forever homes as a gift for the customers who ordered Tito’s through the local delivery app, Jetson. Tito’s Vodka said yes & the rest is doggo history. This campaign not only doubled Tito’s Handmade Vodka sales, it also went from being a one time thing to part to an anual campaign for the upcoming years. And because every story deserves a happy ending, I’m glad to announce that this one wasn’t the exception. All dogs got adopted by their forever families! “Can you believe?” [read in JVN’s voice] ✨ #wholesome
Take a look at the articles that featured the 2020 Puppy Love story: The Weekly Journal & Sabrosía.

Puppy Love Update! Our campaign got nominated twice as one of the few finalists for the 2021 SME Marketing Excellence Awards in Cause Marketing & Communication Outreach & Experiential Marketing categories! Go team!

CONCEPT: Ana Margarita Rivera COPYWRITER: Ana Margarita Rivera ART DIRECTOR: Alexander Acosta Account Executive & Director: Mariela Ocasio & Nicole Díaz Video Editor: Valerie Cruz

Tito’s handmade Vodka - Puppy Love calendar 2022

What the pup has been going on with Puppy Love? A whole lotta licks and treats! This year we added some sprinkles to original concept. Take a look!

CONCEPT: Ana Margarita Rivera COPYWRITER: Ana Margarita Rivera ART DIRECTOR: Alexander Acosta ACCOUNT EXECUTIVE: Mariela Ocasio ILLUSTRATOR: Naysa Dumé