b r a n d s

GERBER CAMPAIGNS 2023-2024

Parenting is messy, with its ups & downs but full of amazing milestones—and Gerber gets it. I had the pleasure of creating campaigns that spoke straight to the hearts of parents, adding a touch of charm to everything from fall festivities to daycare prep. With Gerber’s “We Speak Parents” tone as my guide, messages felt as warm and genuine as a hug from grandma throughout the seasons.

But when it came to reaching Hispanic families, I saw an opportunity for something more meaningful. So, I pitched a more thoughtful approach for connecting with Hispanic audiences. Instead of repurposing English headlines with “diverse” baby photos, I suggested all-Spanish communication for some markets, all-English for others, and Spanglish where it felt most natural.

The result was a series of campaigns that genuinely connected— and the client loved all of them! They all rolled out across North America. It was a proud milestone—not just for me as a Hispanic creative but for the brand itself, connecting with parents in a way that truly resonated. I also pushed for visuals that celebrated the diversity of today’s families, making sure every parent could see themselves in the story. These campaigns were an adorable step toward better representation & deeper connections.

ACD: Ilze Lazdins COPYWRITER: Ana Margarita Rivera ART DIRECTOR: Victoria Villareal, Sara Dirks & Sofïa Mayorga

Noise Colectivo - Music media platform

From the end of 2018 to the very beginning of 2019, my team & I developed the concept of a new music media platform named Noise Colectivo. It highlights the best urban Latin artists who are making NOISE in all corners of the world. Artists share their music & we share relevant ideas, exclusive interviews, original content + editorials, fashion trends, sneaker culture, latin culture & urban culture. Our team believes in the urban genre as a universal sound.

With this in mind, we created premium content and series. Check some of them out.

CONCEPT: Ilia Márquez, Emil Medina, Hugo Reyes, Ana Rivera CREATIVE DIRECTOR: Ilia Márquez COPYWRITER: Ana Margarita Rivera ART DIRECTOR: Hugo Reyes CONTENT CREATOR: Natalia Merced 

AT&T x JBalvin Arcoíris Tour - Diversos como el arcoíris

Diversity is what connects us as Puerto Ricans. 🌈 The vibes of our culture were felt in the Arcoíris Tour by J Balvin, presented by AT&T. I had the opportunity to write this piece’s script + created a visual storyboard along with Ilia Márquez.

CONCEPT: Ilia Márquez & Ana Rivera CREATIVE DIRECTOR: Ilia Márquez COPYWRITER: Ana Margarita Rivera ART DIRECTOR: Hanky Lennon FILM DIRECTOR: Maleja Rodríguez

diciembreveintinueve

Did I mention I studied Fashion Design? Well, it was way back but it wasn't in vain & because of it, I’ve had opportunities in helping develop fashion brands just like this one. DiciembreVeintinueve is a jewelry brand that believes in hand making pieces with function form + durability. Loved every minute of working with this amazing brand and hope you appreciate it as well.

COPYWRITER: Ana Margarita Rivera ART DIRECTOR: Natasha Pérez ACCOUNT EXECUTIVE: Natalia Nieto

Grana | Bien Puesto 360 Campaign

If you think you’ve seen it all, think again. Grana, a local men’s underwear brand, actually got people to run a 3K in boxers and briefs. But, how did we do it? First, we chose a really funny and confident influencer, Chente Ydrach. By focusing on body positivity, comfort and humor, the brand reached a broader audience than what it had before my team and I started working on the account. Second, we chose a good cause; to create awareness about Testicular Cancer and it’s prevention. And last but not least, we designed the race’s official beer, locally crafted by Ocean Lab. On its label, we even taught people how to perform a testicular self exam. Not only was this campaign fun to take part in, I’m proud to say we won the SME’s silver award for Best Marketing Campaign. Fun fact, this was my first year as a Copywriter. Cheers to that!

COPYWRITER: Ana Margarita Rivera ART DIRECTOR: Hugo Reyes ACCOUNT EXECUTIVE: Lia Machado CREATIVE DIRECTOR: Ilia Márquez